What is a press release?

Dmitry Chepcheruk
Dmitry Chepcheruk
November 19, 2012
What is a press release?

A press release is an effective, modern marketing tool that combines both image and informational components. In a serious company, a press release is compiled for each important information about the issue, and this has long been the rule. But even if there is a period of “informational calm”, this is no reason to forget about the creation and placement of press releases.

It is possible to place press releases absolutely free, the financial costs of creating press releases are small, and there can be a lot of benefit from the constant mention of a company or organization in the media.

What is a press release in essence? A press release is a fairly small (mostly not more than one page) text message of an informational nature specifically for the press. Writing and distribution of press releases is the task of the press services of large firms, government and administrative bodies, individuals, institutions of art and culture.If we consider the scope of business, then a press release can be any previously prepared informational text about goods or services, distributed for publication in the central press.

It should be noted that the press release is much simpler than the presentation, and significantly shorter than the transcript of any press conference, although the tasks of such information tools are often similar.

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